Chapter: Development as Social Transformation

Quote:

How will these changes impact life at the BOP? As BOP consumers get an opportunity to participate in and benefit from the choices of products and services made available through market mechanisms, the accompanying social and economic transformation can be very rapid. The reason for this is that BOP consumers are very entrepreneurial and can easily imagine ways in which they can use their newly found access to information, choice and infrastructure.

What I expect to learn:

To know development as a social transformation

Review:                    

Becoming a better service to the bottom of the pyramid is being accountable for it and showing responsibility in a different level. It is causing impact to them where in consumers, rich or poor but particularly the class B and C, that normally just flows with what the market throws at them becomes the one that are being followed by the companies because the bottom of the pyramid are the desirable ones. They are the ones that should be considered highly knowing their numbers alone. Breaking the boundaries just to save the majority through social transformation is the most important thing that an organization can do to a country even without much regard to it earnings. But why would a company consider the country first before their income statement? They should consider the nation first because when everything falls down in the country, the company will fall with it and if their market did not see that they are not cooperating to the social responsibilities of the country, they ewll regret it because it will seem as though they don’t care and they are a huge waste of time on their behalf. It is life becoming good not because you just want to but because it something you must do for the people to know that you are really worth a second look. Now contributing to social transformation is not obligatory to companies but companies should never forget why a company is brought about in the first place, it is for serving the public with what their hearts desire and at the same time, earning for it.

What I learned:

·         The transitions at the private sector and the BOP

·         Breaking down barriers to communication

·         BOP consumers upgrade

·         Gaining access to knowledge

·         Identity for the individual

·         Evolving checks and balances

·         The real test: from the pyramid to the diamond

·         The shape of rural income distribution

Integrative Questions:                          

1.    Is there a need to check and balance? Explain your answer.

2.    Who surprises the elite with their ability to adapt and their resilience?

3.    Who can participate once legal identity is gained?

4.    What is the “real test”?

5.    Are women really central to the entire development process? Explain.