log inhelp

 | 

  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

Starbucks vs SMART

Page history last edited by Riela Isabel Antonio 15 years, 1 month ago

BOP Analysis

 

Principles Starbucks (Composit)
 SMART (E-Load)
1. Price Performance BOP - FREE! BOP - more affordable to the majority of mobile phone users than prepaid cards
2. Innovation Hybrid BOP - Offering composit for free in any Starbucks Cafe somewhat offers innovation. BOP - can be received anytime, any where.
3. Scale of Operation BOP - available in any Starbucks Cafe locations. BOP - available at any sari-sari store, and even without a physical store like students, employees or parents who are providing E-Load services.
4. Sustainable Development: Eco Friendly BOP - the benefit of the free composit is recycling so it is eco friendly. BOP - disregards the idea of scratching and throwing prepaid cards once the load is stored (waste of plastic!).
5. Identifying Functionality Not BOP - the majority is not really that aware of the composit recycling campaign of Starbucks so its "supposed to be" functionality do not register as much. BOP - it is the most convenient method offered for having instant load in a smaller budget.
6. Process Innovation Not BOP - the process follows the existing composit process which is getting and putting composit for reuse. BOP - the process of purchasing E-Load is so convenient and innovative that it burned down the wall of physically buying a load, scratching the card, and throwing what's left in the card once the load is stored.
7. Deskilling of Work BOP - easy to apply because of its obvious purpose. BOP - simply say how much load you need, wait for the SMART E-Load message, and pay for the load. That's it!
8. Education of Customers Not BOP - poor advertising or marketing approach. BOP - everyone are fully aware of the SMART E-Load service because of the wide range of banners, posters, ads, and commercials.
9. Designing for Hostile Environment Not BOP - has to be from and in Starbucks. BOP - yes due to affordability of this service.
10. Interface with Customer BOP - you can just get composit so it's obvious. BOP - anyone can understand the concept of E-Load and anyone can purchase E-Load.
11. Distribution and Accessing the Customers Not BOP - not all places have a Starbucks Cafe particularly those who might need the actual free composit. BOP - accessible to anyone, any time, any where.
12. Challenge Conventional Ideas Not BOP - it IS conventional.

BOP - it is a new approach to getting load.

 
TOTAL: 6/12 12/12

 

Obviously, SMART's E-Load service cater to the Bottom of the Pyramid not only because of the price range which is, honestly, more affordable to many, but also because of its accessibility. Anyone from any where can simply ask for an E-Load and pay for it even with a given physical distance.

 

Comments (0)

You don't have permission to comment on this page.

Printable version